The site consists of several connected parcels of land totalling 19.74 acres (12.8 net developable acres) within Broadland Business Park, the premier commercial estate in Norwich.

Broadland Business Park is situated to the east of Norwich with existing industrial and logistics occupiers including Yodel, DX, Makro, Delta Fire, Gap Group, Gardners Brook, Start-rite Shoes, Menzies Distribution and D & F McCarthy. The park comprises the most optimal location for distribution in the Norwich area, sitting beside the intersection of the A47 Norwich bypass and the A1270 Broadland Northway.